From time to time, we face breaches to our Facebook Business Manager due to users who fall for phishing attacks.
This Protocol should be applied every time we face these breaches.
Who would take action in such a case:
Account Manager
SLS (the Technical Support Engineer)
R&D Member
How we will be notified that there has been a breach?
A campaign without a name will appear on the Pub+ dashboard (such as the Image below)
A message of a campaign was automatically deleted will be sent on the #policy-deleted-budget channel on Slack
Actions that need to be taken:
Inform the Network owner (Partner or Internal) that there has been a breach of the Facebook account. If it was a partner it's the Account Manager's responsibility, If it was Internal it is the SLS's responsibility
Remove the infected user from the Business Manager. (Account Manager's responsibility)
Go to Pub+ and make sure that there is no active campaign that matches the description above (campaign with no name). (Account Manager's responsibility)
Go to Ads Manager, and look at each account that the Network owns (usually it's 10 ad accounts). Search for the fraud campaigns using these steps:
Go to Ad set level.
Select a time frame that contains the dates of the breach
use the filter: Ad Set Delivery is Active, Deleted, Errors, Inactive, Off, Pending.
Sort the table by Budget descending
You should see the fraud campaigns in the first rows of the table, make sure that all of them are Deleted (same as the image above).
Repeat this action for all of the network's account
βThese actions are under the SLS's responsibility
Go to Rules on FB Ads Manager and make sure there are no active rules. (SLS's responsibility)
Repeat this action for all of the network's accounts.
Provide all the gathered information regarding those campaigns to R&D for them to verify that everything was deleted. (SLS's responsibility)
Contact Upper Management and let them know about the campaigns and rules and that everything has been handled.
If the campaigns managed to spend until the system detected and deleted them gather their information and forward it to the CFO for contacting the Meta Account Manager. (SLS's responsibility)