 In this case study, we wanted to showcase the speed of profitability for campaigns based on a trending topic: the coronation of King Charles. What was the key to these successes? Reacting quickly i.e. launching relevant and engaging content while the topic was trending.
Once the coronation had taken place in May 2023, PubPlus published a new article featuring funny tweets about the coronation. Our networks made a total of $10,000 in only one week from this article alone.
The below screenshot demonstrates the success of one campaign that made $2,083 over the course of 3 days:
King Charles’ Coronation Reactions
From this data, we can see:
The following screenshot also demonstrates the importance of scaling to optimize success as much as possible – please find the same article with different versions:
From one given day, we can see that this partner generated a total of $2,406 from multiple versions on their network, with the top 3 versions making $1,709 alone. Again, the CTR, PPS and BR look great, the ROI is very high and there is a large margin between the Visit Value and CPC.
Timing was a huge part of the success of these campaigns, which were launched in the days following the coronation i.e. Facebook users were interested in talking and reading about the iconic event. Therefore, campaigns containing a strong article choice (trending topic) and strong creatives have huge potential to perform extremely well and generate high profit in a short timeframe.
To conclude, if you want to become part of our success story, we welcome you to join our affiliate program at PubPlus. As part of the PubPlus community, you will benefit from our extensive content resources, access to our top-tier product, and intensive training with ongoing support in order to generate a stable profit stream. |