This article explains how to select specific time periods on the PubPlus Campaign Management Screen. This feature enables you to analyze the effectiveness of your marketing campaigns within a given time frame, or over a prolonged period of time.
Where is the date picker located on PubPlus?
The time period can be changed by clicking on the date picker, which is located at the top right hand side of the Campaign Management Screen.
How often are the campaign screens updated?
The campaign screens are updated every hour at XX:00 of the hour.
The data is updated continuously throughout the hour for the most accurate results.
What time frames can be selected?
PubPlus provides 10 standard time frames for data analysis.
It is possible to customize the date selection by clicking on the first and last dates that you wish to see data.
The following options are given when choosing the time frame:
What does 'Last Hour' mean?
The ‘Last Hour’ screen shows the last available hour of fully attributed Revenue and Spend data. For this reason, data is updated with a 2 hour delay.
For example, if the time is 08:15 UTC, the Last Hour will show data from 05:00 UTC until 06:00 UTC.
Please note that this data is subject to change as spend and revenue are not yet finalized.
You can see the specific displayed hour on the date picker:
What do the time periods mean?
Last 3 Hours shows data from the 3 hours leading up to the present time. Please note that data is updated with a 2 hour delay.
For example, if the time is 08:15 UTC, the last 3 hours will show data from 03:00 UTC until 06:00 UTC.
So Far Today shows data from 00:00 UTC until the available “Last Hour”.
Yesterday shows data from 00:00 UTC until 23:59 UTC on the previous day.
Last 7 Days shows data from the past 7 days before today's date.
For example, if today is January 5, the last 7 days will show data from December 29 (00:00 UTC) until January 4 (23:59 UTC).
7 Days shows data from the past 7 days, including today's date.
For example, if today is January 5, the last 7 days will show data from December 30 (00:00 UTC) until January 5 (23:59 UTC).
Last 30 Days shows data from the past 30 days before today's date.
For example, if today is January 5, the last 30 days will show data from December 6 (00:00 UTC) until January 4 (23:59 UTC).
This Month shows data from the first of the month until today's date.
For example, if today is January 5, selecting this month will show data from January 1 (00:00 UTC) until January 5 (23:59 UTC).
Last Month shows the total data from the previous month.
For example, if today is January 5, selecting last month will show data from December 1 (00:00 UTC) until December 31 (23:59 UTC).
All Time shows the total data from the date that the campaign was launched. This can be accessed via campaign pop-up only.