This article breaks down the performance metrics, data and actions that appear in the columns of the new PubPlus platform. Please note that all of the data is displayed for the selected time period.
What are performance metrics?
Performance metrics measure the campaign’s performance during the selected time period.
The metrics are reliable figures that can be used to assess a campaign's performance with minimal delay.
Whereas the previous platform displayed a “predicted visit value” and “historical spend”, the new Campaign Management Screen does not show estimations and outdated data.
Now, the platform is more streamlined to show users exactly how the data changed after one hour.
Name | How is it calculated? |
Visits | The total number of sessions |
Clicks | The total number of clicks in a campaign from the source (e.g. Facebook) |
Revenue | The total revenue as attributed by PubPlus |
Spend | The total spend from the source |
ROI | This is calculated as the revenue divided by the spend |
Profit | This is calculated as the total revenue subtracted by the spend |
Average CPC (Spend per Click) | The division of the spend by the number of clicks. This is calculated as a weighted average |
Visit Cost | The division of the spend by the number of visits. This is calculated as a weighted average |
Visit Value | The division of the revenue by the number of visits. This is calculated as a weighted average |
Click Value | The division of the revenue by the number of clicks. This is calculated as a weighted average |
Pages per Visit | The division of the total page views from the start of the day by the total number of visits |
Bounce Rate | The division of the visits with a single page view from the start of the day by the total number of visits. This is calculated as a weighted average |
CTR | The division of the number of clicks by the number of impressions |
Results | The total number of conversions in a campaign since the start of the day up to the previous hour |
Cost per Result | The division of the spend by the results |
RPM | The revenue per 1,000 page views. This is calculated as a weighted average |
Visit Profit | The division of the profit by the number of visits |
Quality Ranking (Facebook) | This comes from Facebook directly. Please refer to this link for more information on the quality ranking |
Engagement Rate Ranking (Facebook) | This comes from Facebook directly. Please refer to this link for more information on the engagement rate ranking |
Conversion Rate Ranking (Facebook) | This comes from Facebook directly. Please refer to this link for more information on the conversion rate ranking |
What is data?
The data shows information about the campaign and is unrelated to it's performance.
Name | What does it mean? |
Last Modified | This records the last time that the campaign was modified on PubPlus, and can include the Bid, Status and Budget Change. |
Last Modified (Action) | This tells you what was last modified, such as the Bid, Budget and Status |
Creation Date | This records the date that the campaign was created on PubPlus.
* Please note that this only applies to campaigns created via PubPlus |
Creator | The PubPlus username of the user who created the campaign.
* Please note that this only applies to campaigns created via PubPlus |
Facebook Page | The ID of the Facebook page that the campaign was created on |
Tags | The PubPlus campaign tags that appear under the campaign name |
Target ROI | This refers to the Target ROI that the campaign is set to achieve if auto-pilot is turned on |
Activation Date | The date when the campaign was first activated on PubPlus.
* Please note that this only applies to campaigns created via PubPlus |
What are actions?
Actions are the changes that you can make to the campaign from the PubPlus interface.
Name | What does it mean? |
Status | This action changes the campaign’s status on the source (either Active or Paused) |
Current Bid | This refers to the bid on the source. For Facebook, setting the bid to 0 will change the campaign to “Lowest Cost” |
Daily Budget | The campaign’s budget on the source |
Bulk action | Completing multiple tasks at the same time, such as adding tags. Please refer to our Bulk Actions article for more information |