2022 is almost over and we wanted to showcase some new and up to date success stories, here is one from right after Black Friday.
Nov' 24th, Thursday before Black Friday, one of our partners decided to come ready to the best time of the year:
- He launched a lot of new campaigns to newly published articles
- He also duplicated and launched old campaigns that were successful for him some time ago (usually 2 months or older).
Results looked promising:
He had 9 different articles he saw initial success with, he knew that the next day is Black Friday so he started scaling each unique campaign in multiple dimensions using our bulk duplicate feature:
- Multiple conversion events
- Multiple device targeting
- Multiple bid types (Bid Cap, Cost Cap, Lowest Cost, ROAS)
- Multiple languages
- Multiple FB pages and ad accounts
Next day (Black Friday) he made over $4K in profit:
But this didn't stop there, the next day he kept growing ($7K in profit):
And so did the day after with almost $9K in profit:
Overall in 7 days between the Nov' 26th and Dec' 2nd he made over $45K in profit:
This was achieved by taking advantage of the high scale and media budgets on Black Friday.
Identifying the 9 articles with both creatives that deliver high CTRs and high engagement, and scaling them quickly on all possible audiences (Languages, GEOs, Values, and Devices) specifically for Black Friday.
In short, be prepared to take advantage of opportunities, have those tested campaigns ready so you too can lunch them quickly and scale aggressively to reap the rewards.
We hope we got you motivated.
Now, go work on your creative game.