In this case study, we wanted to highlight how one of our affiliate partners was able to get from testing some creatives, to making $32K profit in 5 days. Let's go.
On September 8th 2022, the queen of England passed away, and as you can probably guess, many people were interested in what's going.
On a macro perspective, this is how the world interest in the royal family as a whole looked according to Google Trends:
PubPlus' account management team was ready and sent content suggestions to all of our affiliate partners so they can test promoting royal family related articles.
One of our partners who reacted immediately and crafted some creatives for a couple of articles and waited for them to get reviewed.
Next day - Launch Day
Next day these campaigns started spending. the results showed over %200 ROI in all 3 targeting versions that were initially tested.
Our partner decided not to wait and launched 18 campaigns with different targeting versions and conversions event.
Second day - Scale Day
It's Saturday, weekend, but a good opportunity shouldn't be waised. our partner decided to maximize his efforts and launch as many different campaigns as he can as long as the targeting or the conversion event is different.
The result? end of day 2 - 50 campaigns
Third day - Scale Into More Languages
Why stop there when everything just works?
PubPlus' team stepped in and translated this article to Spanish and later on to Portuguese.
And here we are with 144 campaigns. 3 languages and $32K in profit and 1.9M clicks in 5 days.
Are we done here? No, this article still drives clicks and profit.
Are we over the top? Probably.
Can we make it happen again? 100%, creative is king, find the next one.