This is the story of a 2 year old Twitter Ads campaign which highlight why you should never under estimate smaller marketing channels.
So, what do have have here:
1. A Twitter campaign, promoting a single article (yes, you can check out the actual out the actual landing page)
2. A single Tweet (creative) that used to run on Facebook for the same team a few weeks before
3. $52K in total profit and still going strong
What else do you see here?
Campaign was created almost 2 years a go on September 2020
Targeting just Android users on the US
And these are the results:
Yes, traffic and profit are not stable and not every day there is significant profit, but the campaign keeps bringing between hundreds to thousands of clicks every day, generating profit without active managment.
So, to sum it up:
Sometimes you have quick wins, but sometimes you just need to enjoy small profits and longevity - it adds up quicker than you might expect, even on unexpected marketing channels like Twitter.