In this case study, we wanted to highlight how one of our affiliate partners was able to drive 2.3M clicks to one article in a very short period of time, simply by recognizing and manifesting the success of one campaign.
But let’s go back for a second to further understand how this partner was able to do that
At the end of October 2021, just before Black Friday, this partner experienced initial success with distributing a specific article.
As the screenshot below shows, a Facebook campaign was launched on October 30th, generating over 200% ROI on its first day. Our partner immediately started scaling.
Understanding they had a “Winner”, But not sure if it’s the article or the creative, they sat to work and created more campaigns with different targeting, conversion objectives and creatives... It worked!
The following screenshot shows the profit that was made by the new campaigns created the following day, throughout the next 10 days.
He didn’t stop there, and in the day after that, more campaigns were created for the same article, they did pretty well too (to say the least):
Combining all these campaigns, His peak came on November 4th, generating over $10K in profit from that article in a single day!
This success story ended with almost $50k in profit and 190 campaigns.
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