What subject matter is prohibited on Facebook?
Discriminatory Practices
Using language or photos that disrespects someone based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
Sensational Content
Using wordage that is dramatic, over the top, or “clickbaity”
Ex: Extremely, Insanely, Shocking, Secrets,
Also can be disturbing images
Personal Attributes
See Discriminatory Practices
Controversial Content
Any content that can be misconstrued as a social/political issue. This ranges from political figures, army uniforms, to ecofriendliness, to women’s rights
Personal Health
Photos or languages that depict someone or someone’s health at risk. Photos of surgeries, hospitals, blood, etc. should not be included
Nonexistent Functionality
Nothing in your creative should look like a button for someone to click on
Ex: If you include Facebook post in your thumb that still has the like and share buttons visible, it can be rejected
Use of Brand Assets
Representing the Facebook platform in a bad way
Circumventing Systems
This rejection means Facebook thinks you’re trying to break a rule
Ex: Using emojis/texts to cover up an inappropriate word/image
Gambling, Drugs, Alcohol, Weapons
No cigarettes, no alcohol bottles, no straws in thumbs
Brand logos
Can be mistaken for an ad
Revealing/Racy photos
Misleading/Withholding titles
How can I tell what campaigns got rejected?
If some ads are rejected → probably related to thumbnail
If all ads are rejected → probably related to landing page or text
What if I don’t agree with the rejection reason?
If you truly believe your campaign follows policy, you have the option to appeal it’s rejection status
How to appeal: Request Review